In my experience, one thing that keeps me grounded and objective about design decisions is the de...In my experience, one thing that keeps me grounded and objective about design decisions is the de...
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mbappai's avatar
mbappai
• Oct 11
In my experience, one thing that keeps me grounded and objective about design decisions is the definition of the projects brand adjectives. It always serves as a point of reference when deciding on the design direction. How about you? What keeps you grounded?
Carolyn's avatar
Carolyn Marie
pro
• Oct 11
@mbappai Along that line of thinking, I'd say empathy for the user (for the client's ideal audience/customer/client/investor/talent).
Design is meaningless if it's talking past the people it's meant to be talk to directly.
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