The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Check it out The objects drew me in. I wanted to know more.
I came across KOIA Objects, and their visual identity immediately caught my attention. The more I explored, the more curious I became about the world surrounding the brand.
There was a lot I wanted to uncover, and even more I could imagine.
So I put together an independent brand strategy audit exploring where its storytelling could go next.
A self-initiated study, not commissioned by or affiliated with KOIA Objects.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
What makes a candy brand recognizable across every pack?
For Puffy Bites, I built the identity around rounded lettering, expressive symbols, and a palette of burgundy, purple, yellow, and cream.
The same visual language carries through pouch packaging, smaller wrappers, campaign imagery, and an animated brand showcase.
One design decision that ties it together: the packaging color changes, while the logo placement, product descriptor, and supporting graphics maintain a consistent structure.
I handled the full client project, from logo and visual identity to packaging and campaign applications.
Which colorway would catch your eye first—purple, burgundy, or yellow?
Explore the full Puffy Bites case study. If you’re developing a candy or snack brand, I’m available for branding and packaging projects.
Love it,
Great work
OpenHaus Visual Identity pt. 3
OpenHaus is a vibrant house music festival, made for anyone and everyone.
The visual identity leans into bold, saturated color paired with bold typography and structured, grid-based layouts. It feels colorful and inviting on the surface, but stays grounded by a level of restraint that gives it a more considered feel.
The logomark combines a lowercase "h" with a triangle, forming the silhouette of a house, a small, playful nod to the genre and the name itself.
View the full project here:
I love the boldness of this one!!
Introducing OpenHaus, a vibrant house music festival, made for anyone and everyone.
The visual identity leans into bold, saturated color paired with bold typography and structured, grid-based layouts. It feels colorful and inviting on the surface, but stays grounded by a level of restraint that gives it a more considered feel.
The logomark combines a lowercase "h" with a triangle, forming the silhouette of a house, a small, playful nod to the genre and the name itself.
View the full project here:
Great color palette and logo design 🎉🎉
