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Starting the year with some longer form content of an editorial portrait shoot I did in my studio this month! Would love for you to check it out and share any thoughts <3 https://youtu.be/RUWT-8WDuGo
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Real Madrid Experience — Brand & Experiential Photography for Coerver UK & Adidas
Documenting the Real Madrid Experience in Madrid, Spain—an immersive program designed by Coerver UK in partnership with Adidas. The initiative brings international youth players and their families into the environment of professional football, featuring intensive training sessions at Real Madrid’s Training Complex (Valdebebas) and an exclusive tour of the Santiago Bernabéu Stadium.
Client Trust & Partnership (Repeat Hire) This project marked the third time Coerver UK trusted me to document their international sports experiences in Spain. Recurring collaborations like this allow for a deeper understanding of the brand's narrative, visual standards, and overall tone over time.
The Creative Challenge Sports storytelling requires balancing fast-paced athletic action with intimate, candid human moments. The key goal was to build immediate trust with international families and maintain an unobtrusive presence, capturing authentic emotions without disrupting the natural flow of the event.
Visual Approach & Delivery
1. Dynamic Action Coverage: Documenting high-intensity drills with technical precision.
2. Candid Storytelling: Capturing raw reactions—the wonder of entering the Bernabéu, focus before drills, and shared family celebrations.
3. Brand Integration: Seamlessly incorporating Adidas and Coerver UK visual elements into natural, non-staged compositions.
Scope of Work: On-location Documentary Photography, Event Coverage, Photo Editing & Color Grading.
Location: Madrid, Spain.
It's beautiful...
Well done
Brand design has been really fun lately.
Here's a glimpse of a few recent projects, as I try to find the time to build out full portfolio pieces. 😅
That resort mark moving into the pool shot sells the whole mood in two seconds flat, Jitter was clearly worth learning. Is the portfolio backlog piling up because paid work keeps winning out, or is it more the classic struggle to make time for your own stuff?
Which master shot would you choose for the cover of our upcoming Summer Collection campaign?
Both visuals are AI-generated.
A recent project where I created an entire premium clothing brand launch campaign from my desk. Curious to hear your pick.
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