Recently, I was privileged enough to lead a creative campaign for ONME around their “These Cameras Are Loaded” t-shirt. Blending the gritty energy of London with the cinematic spirit of photography. We launched with a bold video referencing Omar from The Wire, swapping guns for cameras to highlight the power of creativity. I designed supporting items like stickers and keychains using price anchoring, giving people multiple ways to engage with this project.

A key moment was the community photo walk, both a PR and product activation, bringing photographers together to connect, shoot, and embody the brand. This campaign proves that strong direction, storytelling, and community focus can deliver real impact - Full campaign breakdown in comments!