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Loft — Brand Commercial
A brand commercial for Loft, combining an on-camera performance with real-estate imagery.
The piece connects a person, a setting and a brand message. The editing focuses on the relationship between performance and supporting images, with deliberate pacing and visual continuity that allow the commercial idea to land.
My role: Director and Video Editor.
Selected work from my previous portfolio, now presented through CUTMASON.
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I created this glow effect in just a few minutes, and the result looks amazing.
The glow is changing on every beat.
No complicated steps or spending hours manually editing. Just set up the effect, customize it to your style, and let the magic happen.
If you want to make your videos stand out with eye-catching glow effects, this is definitely worth trying!
In the video you will see the full process how to make it from START to RESULT.
💯 Timeline: https://invideo.io/share/Timeline-of-the-tIR6VfyKN23
▶️ To view the timeline: (Click on "Main timeline" arrow then pick "Thermal depth 9:16")
Invideo Editor is Free to try.
@invideoOfficial @invideo.io @invideo.creators #invideocontrachallenge #invideoeditor
HandOff ™. A short robotic study 3D cinematic. Check it out
That's stunning James great job your animations and visuals is unbelievable 🔥🔥🔥🔥🔥
Two rivals. One finish line.
RUN IT BACK is a cinematic sports spec ad made entirely in invideo: footage, editing, effects, sound effects, and music. One platform, start to finish.
THE STORY
Same dream. Same track. Different colors.
Two sprinters, one in Nike and one in Under Armour, have been racing side by side since they were kids. Tonight, on an empty track, they meet one more time. No crowd. No cameras. Just two heartbeats. The camera plunges into the hero's eye, and the years rewind to a kid who was running long before anyone was watching. Then the race detonates. Every stride tears loose another memory, faster and louder, until the finish line is all that's left. The screen never shows who wins. Because the win was never the point. There is only a handshake between two rivals and two brands, and one promise: "See you at the next start line."
HOW IT WAS MADE: ALL IN INVIDEO
Footage: every shot was generated in invideo with the Seedance video model, including the running-shoe product shots.
Editing: the entire edit was built in the invideo Editor with help from the AI agent, using frame-precise effects and transitions inspired by popular cinematic editing techniques.
Sound effects: every impact, whoosh, glitch, camera-shutter click, heartbeat, and footstep was created and synced in invideo.
Music: a hybrid orchestral-trap anthem and an emotional piano track, both generated in invideo.
20 EFFECTS & TRANSITIONS
Title animation • Kinetic-typography brand intro • 3×3 grid flash • Cinematic push-in • Slice glitch • Zoom through the pupil • Memory letterbox • Memory film texture • White-flash cut • Pixel shatter • Double vision • Camera shake • Shutter-drag product showcase • Whip-blur montage • Whip pan • Slow-shutter echo with selective color • Memory-flash montage • Finish-line glitch • Gear-flash montage • Brand-lockup end card
WHY INVIDEO IS SO WORTH IT
Footage, editing, VFX, sound design, and music, all in one place. Work that normally takes a production crew and several software subscriptions can be done by a small team on a single platform. For brand films, product launches, UGC, social content, and ads, invideo delivers professional-grade results faster and at a fraction of the cost.
Created by Korsa Agency as a spec ad for the invideo Editor Challenge on Contra. Not affiliated with Nike or Under Armour.
The cinematic visuals and compelling storytelling make this feel like a high-end sports campaign, truly impressive execution! 👏