5 Questions I ask Clients Before A New Brand Design 📣 Your branding includes visuals, yes... BUT it's also the feeling behind your business. Most importantly, how your clients and customers FEEL when interacting with you and your business. Sometimes you'll hear this described as the: MOOD VIBE TONE We like to say, ✨ Brand Energetics ✨ This energy infuses and information every piece of your online home, which is why projects start here before diving into messaging/copy or website design. A SAMPLE.... 1. How would you describe your brand promise? (What main feeling does interacting with your brand impart to clients?) 2. If your brand was a place, where would it be? 3. If your brand was a person, what personality would it have? 4. If your brand was a store, what would it be like inside? 5. What are some of YOUR favorite things to do for fun? (Yes, this DOES inform your brand!)