Meet Secret Garden. A floral brand concept built around the belief that flowers create meaningful memories. Designed as a premium yet approachable floral boutique, the project includes a Homepage and Flower Subscription website UI page design.
A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.
How do you design a store when every product is black? That was the challenge behind VAEL, a brand selling 15 pieces in two editions: Onyx and Contrast.
With no colour to guide shoppers, the design had to do it. Bold condensed type sets the tone, clean outlines show what's selected, and one soft pink highlights sales and rewards.
I designed 20 screens for desktop and mobile, in light and dark mode, from the homepage all the way to checkout.
The result is a store as sharp as the product, and easy to shop. Live demo: https://claude.ai/code/artifact/4e953fd5-47c5-4429-ae8f-e6550690f47b
Building SEO in from day one rather than bolting it on later is what makes a result like this possible. First page for luxury florist in central London is a tough ranking, nice work.