MORIZ: A Viennese Lifestyle Brand Inspired by Moriz JungMORIZ: A Viennese Lifestyle Brand Inspired by Moriz Jung
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MORIZ — modern life, drawn in 1911.
In The Met's public-domain collection I found Moriz Jung (1885–1915), a Wiener Werkstätte illustrator who was already joking about the future in 1911: a date on the 968th floor of a skyscraper, a phone call that never connects. He died at 29 in 1915, and his series stopped there. I built a Recraft V4 Style from his postcards and asked one question: what would he draw today? The answer is MORIZ, a Viennese lifestyle brand where every object carries the joke about its own modern ritual: the run club that films more than it runs on a running tee, the forty-minute matcha queue on a takeaway cup, ten-minute delivery on a courier backpack, the ice bath club on a towel, noise-cancelling on headphones, work-from-anywhere on a tote, the reformer class on a pilates mat, and "can you hear me now?" on a phone case.
Film: drawings and objects made in Recraft (V4.1 Pro with my custom Style, GPT Image 2.5), animation with Seedance 2.5, edit and motion design by me. Music: The Blue Danube (J. Strauss II) performed by the U.S. Marine Band, public domain.
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