A homepage redesign focused on stronger storytelling, cleaner navigation, and a premium user experience. Every detail was reimagined to better reflect the brand and guide customers from first impression to checkout
It’s easy to tear down a rebrand on socials when you have zero context.
You didn't see the 14 board members, the legal restrictions on the font, the last min pivot from the CEO, or the budget that got cut in half on week eight.
Critique the execution but respect the designer and what they might have been through. A lot of those "bad" designs are designers doing their best to make their clients happy,
SENE Car Rentals Client project — Turned a car rental brand into a premium booking experience
For this concept, I focused on making the booking process easy to understand while keeping the overall design clean and premium. The hero section puts the car, brand, and booking form together so users can quickly find what they need.
I worked on the visual direction, layout, typography, booking flow, and overall user experience.
The goal was simple: make renting a car feel easier.
I’d love to know what you think about the design.
If you're working on a car rental, travel, or service-based business and need a website design, feel free to reach out.
ENDURX is a landing page concept for a performance-focused smartwatch built around endurance, health tracking, and active everyday lifestyles.
The goal was to make the product feel powerful and energetic from the first screen while keeping the experience premium and product-focused. A bold orange palette, oversized typography, and a large smartwatch visual create a strong sense of movement and performance.
Special attention was given to:
• a product-first hero composition that makes the smartwatch the main visual focus ⌚;
• oversized “ENDURANCE” typography to communicate strength and performance;
• an intense orange gradient that gives the brand a distinctive, energetic identity 🟠;
• supporting product details around health metrics, activity tracking, battery life, and comfort;
• a clear “Get Started” CTA positioned close to the main product;
• additional product imagery that highlights the strap and all-day comfort;
• clean navigation around Features, Health, Reviews, and Contact;
• responsive mobile layouts that preserve the visual impact while simplifying the information hierarchy 📱;
• a compact mobile menu with social touchpoints and easy access to key sections.
The result is a bold digital experience that positions ENDURX as a modern wearable for people who want technology that keeps up with an active lifestyle.
Looking to launch a wearable, fitness product, or consumer tech brand?
Let’s create a product experience built to perform 🚀