I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project. It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand. I’d be curious to hear your thoughts on the result. 😊

As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍

I've been exploring two identity directions for USPSA, both anchored in American strength and competitive power. But they tell very different stories.

🏆 Concept 01 (Dynamic Wings) 🎯 Concept 02 (Shield Authority) Vote below and tell us what resonates: Do you want motion and aggression or authority and tradition? 👇

Going with Shield Authority. For a competitive shooting sport like USPSA, the shield reads instantly as official and credible, especially at smaller sizes on jerseys or patches. Dynamic Wings has energy but feels closer to a lifestyle brand than a governing body.