Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.
Exploring the construction, spacing, proportions, and how the identity adapts across different brand applications.
Celvia is a skincare brand built around the intersection of biotechnology and nature, so the goal was to create an identity that feels scientific, clean, modern, and approachable.