How I Killed 90% of Junk Leads With One Simple Form Trick Ran into a problem with our Facebook le...How I Killed 90% of Junk Leads With One Simple Form Trick Ran into a problem with our Facebook le...
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How I Killed 90% of Junk Leads With One Simple Form Trick
Ran into a problem with our Facebook lead campaigns for exporters. Lookalike audience was solid, but too many leads were people who had no business being there. Random interest, wrong background, wasted time on both ends.
Fixed it with a simple filter inside the lead form itself. Instead of jumping straight to contact details, I added two quick qualifying questions first.
Are you an exporter from Bangladesh? No means the form stops right there.
Are you EPB registered? Only then do they reach the main lead capture.
Two questions cut out most of the noise before it ever hits my inbox. Simple change, way better lead quality.
If you're running lead gen and drowning in junk leads, try qualifying inside the form before the person even reaches your CRM.
Most funnels do not fail because of the design is a great line. The 5-minute rule is so simple but so rarely done, most funnels I have seen just let the lead sit there. Mine is usually a quick personal welcome plus one clear next step, exactly your formula. Do you find email or...
Leads that sit in an inbox over the weekend go cold.
The automation we set up for service businesses:
1. The website form fires a webhook on submit
2. A Make scenario receives it
3. An AI step reads the message and scores intent and budget
4. HubSpot gets a contact and a deal, with an owner assigned
5. Sales gets a Slack alert with a two-line summary
Nobody copies and pastes, nothing waits, and the team calls the hottest leads first. A person still makes every decision. The automation only removes the busywork.
Two things to add on day one: error alerts, so a broken step gets fixed before anyone notices, and a monthly check of the AI score against real outcomes.
How fast does your team reply to a new enquiry today?
Full article: sellwrightstudio.com/insights/every-lead-handled-automatically/
This is a really clean setup, Raja. The AI scoring intent and budget before anything hits HubSpot is the step most automations skip, and it is the one that actually saves the team time. The monthly check of the AI score against real outcomes is smart too. Do you find the scoring...
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