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LUNE - A luxury beauty brand concept inspired by the moon and the power of ritual. I created the brand identity, packaging system, product visualizations, website design, and creative direction, crafting a cohesive visual world centered around transformation, elegance, and intentional self-care.
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Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
The Framer plugin I've been working on for the past few weeks is finally live on the marketplace.
Because I like to test different tools, I had Claude build this launch video using HyperFrames. The intro image was made using GPT Image and animated using SeeDance 2.
Use the code "AI2F25" to get 25% off.
This project got my upgoat
What do you think of this design? I've been thinking about designing a luxury perfume brand and I've designed the website and What do you think of this design? I've been thinking about designing a luxury perfume brand and I've designed the website, Instagram account, and advertisement.
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