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At 01 Design, we've spent years researching healthtech products that earn trust from ones that technically function but quietly fail their users.
A few things we know for certain:
38% of users leave after a single bad visual experience — in healthcare, that's a care access problem.
Beauty shoppers are researching ingredients before they buy, using AR to try on products, and abandoning checkouts the moment friction appears. The bar for "good enough" moved.
The hardest design problem in healthcare isn't the patient app. It's the interface the doctor stares at for 8 hours straight — and most of those interfaces are still fighting the people who use them.
We work on all three: mobile apps, web platforms, and clinical tools for beauty brands, healthcare companies, and med-tech products. Our process starts with contextual research, understanding real behaviour before touching a single screen. Because in these industries, getting the design wrong it has consequences.
We know how to create outstanding design solutions for health tech and beauty startups. Drop us a line at hello@zero1.design for more
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just wrapped a project for a VC-backed startup where we handled the full redesign, from the landing page all the way through the entire application, and closed it at $5K.
Launched the redesign and they crossed 100 users within a day with an 88% customer satisfaction rate, which was a great way to close it out.
Genuinely one of the more fun projects we've worked on recently.
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Most lending apps focus so much on functionality that they forget how stressful financial decisions already feel.
For Kraving, we designed a softer mobile experience with card-based UX, cleaner user flows, and subtle 3D animation that adds warmth without distracting from usability.
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This was created with a design subscription from FANCY — and yes, we’re currently open to new projects.
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The best thing that can happen to a product is understanding its users first.
Especially in mental health.
If you ignore how people actually feel while using your product, you’ll end up designing friction instead of comfort.
Emotional UX is real.
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