NAYA SKIN | AI-Powered Spec Commercial

A skincare advert built around storytelling, creativity, and product positioning.

For this project, I developed a story-driven commercial for NAYA SKIN, a fictional skincare brand. Rather than taking the traditional product-showcase approach, I wanted to create a relatable story that naturally introduces the product and highlights its benefits.

The project involved developing the creative concept, directing the scenes, shaping the characters and dialogue, and producing the video using Google Flow (@flowbygoogle). I also handled the editing and final assembly to bring the story together into a complete advert.

This project allowed me to explore how AI video production can be used to create engaging, story-led brand commercials.

Tools: Google Flow

My contributions: Creative Direction, Storytelling, AI Video Production, Video Editing.

Note: NAYA SKIN is a fictional brand created for this spec ad.

Great beauty campaigns don't just showcase products; they create an experience.

For this Umberto Giannini project, I focused on product presentation, smooth transitions, and engaging visuals to bring the haircare collection to life.

What makes a beauty product video stand out to you: the editing, visuals, or product presentation?

#VideoEditing #BeautyCampaign #ProductVideo #HaircareMarketing #CommercialVideo #MotionGraphics #BrandStorytelling #BeautyMarketing #VideoProduction #Contra

Nice presentation