“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.

A promo video should do more than look good. It should make the product feel clear, engaging, and worth exploring.

For this project, I focused on strong visuals, smooth motion, and UI animation that keeps the story moving without getting in the way.

Simple idea. Strong execution.

The restrained motion is doing the storytelling herethe UI state changes keep the promo legible while the device framing gives it a tangible, product-like feel.