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Related posts
Wine Journey: Email Newsletter Designs
I designed a set of email newsletters for Wine Journey, an online wine club. The set covers a Black Friday promo, regional wine features (Burgundy, Australia, South America) and a thank-you email for customers.
Each one keeps the same clean brand look, with a clear button so readers know what to do next
Most email lists underperform because the welcome sequence was never built to earn trust — just to confirm a signup
What we've seen consistently... rebuilding the first 5 emails alone moves open rates by 15 to 20% points on the same list, without touching traffic or ad spend
The offer landing in Email 2 is almost always the breaking point. Nobody's ready that fast
Curious... at what email in a welcome sequence do you typically introduce the first offer?
https://www.youtube.com/shorts/YUhzUhOyE5U
Alcreo Systems: Seasonal Maintenance Email (GoHighLevel)
I designed and built a fall maintenance email for Alcreo Systems, a heating and home systems company. It's personalized with the customer's first name and gives 5 simple tips to keep their home warm and efficient, which keeps the brand useful to customers and top of mind before the cold season.
It's set up as a reusable template, so the team can send seasonal emails in the same style anytime.
Great example of useful email content. The reusable template is a nice touch too.