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Thank you for your question! While building this, my primary focus was on maximizing functional retention—ensuring the tool is not just visual, but truly memorable for the learner. I strive to maintain a rigorous balance between minimalist aesthetics and cognitive efficiency. For me, perfection lies in that equilibrium: creating a seamless path where design empowers the educational process without ever getting in the way.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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This project was slightly out of my comfort zone.
Most of my work tends to be warmer, more elegant and feminine. So when this client asked for something very rigid, minimal and clean, I knew I was going to have to approach the project differently.
They are architects, and they wanted their structural, precise and highly organised way of thinking to come through in the website.
I have to admit, I was a little scared at the beginning.
It’s always interesting when a project doesn’t immediately feel like “you”. There’s a temptation to bring your own aesthetic into everything you create — but sometimes the real challenge is knowing when not to.
Looking at the final website now, I actually love how consistent it feels with their identity.
And perhaps that’s the real goal of design: not to make everything look like your work, but to create something that feels unmistakably like your client.
Have you ever worked on a project that was completely outside your usual aesthetic? Did you embrace it, or did you find yourself trying to bring it back into your own visual language?
What happens when a brand leaves the screen?
That's the bit of design I'm interested in.
The spaces.
The screens.
The motion.
The physical stuff.
The moments people actually remember.
I've spent the last few years working across experiential, brand, film, motion and digital turning ideas into experiences rather than just assets.
So I pulled together 51 seconds of some of the work I've been lucky enough to be involved in.
Experiential Design Director.
That's the job.
Here's the noise. 🔊
designdirectionInteractive DesignMotion DesignUI DesignAdobe After EffectsAdobe Premiere Proexperientialdesignbrandexperience
Love how this goes beyond screens
Currently building this.
A pretty complex HR system, slowly turning into something much cleaner, calmer, and easier to use.
Still a work in progress, but this is where the visual language is starting to click.
