Exploring another preloader direction for the Mercer St. concept.
This version focuses on rhythm and anticipation — turning the loading moment into part of the architectural experience rather than just waiting time.
Subtle motion, restrained pacing, and a more editorial feel to match the overall identity.
Still refining the balance between interface and atmosphere.
More updates coming soon.
My favorite part of this branding and packaging project was working with the different materials. The dark glass, aluminum, and soft paper each bring something different, so I kept the typography and labels simple to help everything sit together.
Voted Dark. On a dashboard watching trucks move from gate to dock all day, dark is easier on the eyes, and the 3D bars and route lines glow against it. Light is clean, but dark makes the live movement the focus.