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Carati Jewelry — E-Commerce UX Architecture & Mobile Checkout Redesign
Role: UX/UI Designer (Ariana Isabella @Circular Digital)
The Challenge: Traditional jewelry e-commerce forces users to browse by product type, causing friction for gift-shoppers. Additionally, Carati’s mobile checkout was unoptimized for touch, and its 6 physical stores were hidden deep in the menu.
The Execution: Engineered a dual-navigation taxonomy (browsing by occasion vs. product), redesigned the mobile checkout with WCAG 2.1 AA compliant 44x44 px touch targets, and placed an intuitive 2-tap Store Locator on every product page.
The Result: A frictionless mobile purchase flow and an omni-channel user journey connecting 40 years of offline heritage with modern e-commerce performance.
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Nice work!
Working on a cocept for health-fitness brand for a client 🔥
Excellent
I designed this concept for freelancers who do design work behind an agency's name, the kind of job where your best work never gets your name on it. So instead of a typical portfolio-style landing page, I built the whole thing around that idea: the visual language borrows straight from design redlines — annotation tags, spec callouts, a stamped "uncredited" mark — the same marks designers use to talk to each other, turned into the page's personality.
It's fully interactive: scroll animations, a working contact form, an FAQ accordion, a testimonial carousel, and a hero mockup that tilts as you move your cursor. Built responsive, accessible, and ready to launch.
The goal was simple, make trust and discretion feel like the product, not just a line in the copy.
Tools I utilized Framer, Figma, HTML/CSS/JS
Nice concepts