I'm Viktoriia, a UX/UI Designer from Ukraine with 4+ years of experience creating websites and digital products.
My work spans SaaS, e-commerce, real estate, education, wellness, and nonprofit projects — from UX research and user flows to polished UI and design systems.
Lately, I've been actively exploring how AI can support the design process. I use AI tools to support research, explore ideas, challenge assumptions, and streamline workflows while keeping human-centred design at the core.
Excited to connect with fellow designers, founders, and creative professionals here on Contra. ✨
Welcome to Contra, Viktoriia! ✨ Your experience across such a diverse range of industries is impressive, and I love your balanced approach to AI as a tool that enhances—rather than replaces—human-centered design.
Thank you for the warm welcome! ✨
That's exactly how I see AI—as a creative and productivity partner that helps us focus more on people and better design decisions.🙌
Nice to meet another designer from Ukraine here. I really like your approach to using AI as a tool while keeping people and their needs at the center of the design process. Good luck on Contra! ✨
Thank you, Natali! 😊 It's wonderful to connect with fellow Ukrainian designers here. I really appreciate your kind words and wish you lots of success on Contra as well! ✨
Half Off Mattress Outlet — E-commerce Website Design & Development
What if luxury sleep didn't have to come with a luxury price tag?
That was the idea behind this project.
Proud to showcase my website design and development project for Half Off Mattress Outlet, an e-commerce experience built around making quality sleep more accessible.
The goal was to create a clean, modern, and conversion-focused website that makes product discovery easier, communicates value clearly, and gives customers the confidence to make a purchase.
A few things I focused on:
✦ Clean, modern e-commerce UI
✦ Strategic product presentation
✦ Clear pricing and savings communication
✦ Intuitive navigation and user experience
✦ Trust-building sections and customer benefits
✦ Responsive design across devices
The bigger idea was simple: don't just showcase mattresses — sell the experience of better sleep.
I'd love your feedback!
If you were shopping for a mattress online, what would influence your decision most: the product design, price, customer reviews, or delivery and warranty benefits?