I'm Viktoriia, a UX/UI Designer from Ukraine with 4+ years of experience creating websites and digital products.
My work spans SaaS, e-commerce, real estate, education, wellness, and nonprofit projects — from UX research and user flows to polished UI and design systems.
Lately, I've been actively exploring how AI can support the design process. I use AI tools to support research, explore ideas, challenge assumptions, and streamline workflows while keeping human-centred design at the core.
Excited to connect with fellow designers, founders, and creative professionals here on Contra. ✨
Welcome to Contra, Viktoriia! ✨ Your experience across such a diverse range of industries is impressive, and I love your balanced approach to AI as a tool that enhances—rather than replaces—human-centered design.
Thank you for the warm welcome! ✨
That's exactly how I see AI—as a creative and productivity partner that helps us focus more on people and better design decisions.🙌
Nice to meet another designer from Ukraine here. I really like your approach to using AI as a tool while keeping people and their needs at the center of the design process. Good luck on Contra! ✨
Thank you, Natali! 😊 It's wonderful to connect with fellow Ukrainian designers here. I really appreciate your kind words and wish you lots of success on Contra as well! ✨
Sharing this amazing project I had the pleasure to work on ⚡️
LUMA is a matcha brand built around the ritual of taking a moment for yourself.
The identity combines a fresh, playful color palette with a clean and contemporary visual language, creating a brand that feels vibrant without losing its sense of calm.
The result is a modern matcha identity that brings together natural qualities with a bright, lifestyle-driven aesthetic.
Most of the matcha shelf is muted and ceremonial-looking, so a bright palette is exactly what makes this findable. The trade is that brightness tends to read as everyday latte rather than premium grade, and that shows up in what people expect to pay - was the daily-ritual end the deliberate target rather than the ceremonial one?