One of my favorite projects this year 👉 Fluxnet.

The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.

The direction was to balance these two worlds: a brand that feels grounded and dependable, but still looks ahead. The goal was to make complex technology feel clear and accessible without losing its technical edge.

Full project here Curious to hear your thoughts. How do you approach branding in such a technical spaces?

how did you land on the balance between industrial and innovative?

slightly exhausting personality trait: I need every new project to be the best thing I've ever designed. 14 years of doing this and somehow the obsession is only getting worse. constantly learning, getting better, changing my mind, finding new things I want to try. god I love design.