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If you're using Kajabi and you're not making sales — the problem is not the platform.
The problem is the setup.
I see this all the time:
People create a course, upload the content… and wait.
But Kajabi is not a place to store your course.
Kajabi is a tool to sell your course.
Here’s what actually makes the difference:
You don’t just have a course — you have a funnel
Landing page → email sequence → offer
You don’t just send emails — you have a strategy
Welcome sequence + nurturing + sales emails
You don’t just have a product — you have a buyer journey
From first click to purchase
One of my clients had a course that wasn’t selling for months.
We didn’t change the course content.
We simply added:
– an opt-in page
– a 5-email sequence
– a simple offer page
Result: first sales within 7 days.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just wrapped a really interesting Kajabi build for DLINWELL – a precision wellness company helping studios add microcirculation screening to their services 🚀
What made this one different was the combination of build + coaching. Alongside designing and building everything in Figma and Kajabi –sales page, course, automations, email sequences – we ran weekly live calls to guide the client through strategy and platform best practices as we went.
It's a B2B offer targeting wellness studio owners, so the sales page had to do a lot of work: establish credibility, explain a niche technology, and convert a skeptical buyer. Getting that flow right was the interesting challenge here.
Really happy with how it came together.
Stunning!
If you’ve ever opened Kajabi and thought… what am I even supposed to put here? you’re not alone.
Kajabi gives you the tools, but not the words or structure, and that’s where most people get stuck. you second guess everything and nothing actually goes live.
That’s why I created the Calista theme.
It’s made for coaches and healers who want something soft and feminine, but still clear, professional and easy to follow. no guesswork.
You get the pages, layout and prompts to help you know what to say, so you can go from “I have no idea” to “I’m live”.
It includes your core pages, landing pages and system pages, plus copy prompts, tutorials and support.
It’s not just about looking nice. it’s about having somewhere to show up online and start building your audience.
If you’ve been stuck in setup mode, this is a very good place to start.
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