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Meta Lead Generation Campaign | $2 Cost Per Lead Case Study
Successfully ran a Meta lead generation campaign generating 347 high-quality leads at an average $2 cost per lead. Optimized targeting, creatives, and budget to deliver consistent and scalable results for the business.
Meta Ads ExpertFacebook Ads ManagementSocial Media MarketingFacebook AdsFacebook Business ManagerInstagram Ads
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Meta Ads Software Development Lead Generation — 500+ Leads
I managed a Meta Ads lead-generation campaign for software and web development services in Pakistan, with the objective of generating a high volume of relevant leads while working with a very limited advertising budget.
The campaign operated at approximately £5 per day — not £5 per month — and generated 500+ leads within one month.
My Role
I worked across:
Meta Ads campaign strategy
Software development lead generation
Audience & market research
Business owner and decision-maker targeting
Campaign & ad-set structure
Lead Form campaigns
Ad copy & messaging
Creative testing
Audience testing
Budget optimization
CPL monitoring
Retargeting
Lead-quality analysis
Continuous campaign optimization
Campaign Results
🚀 500+ leads generated in one month
💷 Approximately £5/day advertising budget
🎯 Best CPL: £0.26
📊 442 leads from £113.67 spend in one campaign
👥 94.8K reach
📱 228.6K impressions
The Strategy
With a limited daily budget, the priority was not simply increasing reach. I focused on identifying relevant audiences, developing clear service-focused messaging, testing campaign variables, and continuously reallocating the available budget toward better-performing opportunities.
The customer-acquisition journey focused on:
Target Audience → Ad Creative → Lead → Qualification → Follow-up → Sales Opportunity
This project demonstrates my ability to manage budget-conscious Meta Ads campaigns while generating lead volume for software and technology services.
Original campaign screenshots and detailed performance evidence are available on request.
Meta Ads B2B SaaS Lead Generation — 1,000+ Leads in One Month
I managed Meta Ads lead-generation campaigns for a B2B SaaS business, with the objective of reaching relevant business decision-makers and generating qualified opportunities for the sales pipeline.
The campaigns targeted audiences including business owners, HR professionals, managers, and organizational decision-makers using a combination of audience research, targeted messaging, lead forms, WhatsApp, website journeys, and retargeting.
My Role
I worked across:
Meta Ads campaign strategy
B2B SaaS lead generation
Facebook & Instagram advertising
Audience and market research
Decision-maker targeting
Campaign & ad-set structure
Instant Form campaigns
WhatsApp lead generation
Website conversion campaigns
Ad copy & creative strategy
Retargeting
Budget optimization
CPL monitoring
Lead-quality analysis
A/B testing
Continuous campaign optimization
Campaign Result
🚀 1,000+ B2B leads generated in a single month
The strategy wasn't focused simply on generating the cheapest possible leads. I worked to connect advertising with the wider sales process:
Target Audience → Ad → Lead → Qualification → Follow-up → Demo/Opportunity → Customer
My experience on both the marketing and sales sides of SaaS helped me evaluate campaigns beyond clicks and lead volume, with greater attention to prospect relevance and the potential to move leads through the sales pipeline.
This project demonstrates my experience using Meta Ads as a scalable B2B lead-generation channel for SaaS businesses.
Detailed campaign screenshots and performance evidence are available on request.
Design doesn't stop at the product.
You can build a great product, launch a great brand, and still need a strong way to make people notice it, understand it, and remember it.
I'm Damilola, a Product Designer who also creates social and marketing designs that help brands communicate with intention.
These are a few pieces I created for Marvèle, a women's fashion brand focused on elevated, intentional dressing.
The goal wasn't simply to make the feed look good.
It was to translate the brand's personality into visuals — from the imagery and typography to the messaging and overall art direction — so every piece feels like part of the same brand.
Because once you've built something worth choosing, you need to communicate why it's worth choosing.
So yes, I'm a Product Designer. Social Media Designer.
When your brand needs strong visual communication beyond the product, I can help with that.
What's your take on these designs?
I'd love to hear what you think.
"Once you have built something worth choosing , you also need to communicate the why" that's very deep the way a product is being communicated is really important.