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Mascot Logo work
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"WONDER GRANNY" Mascot Logo & Brand Identity Design ( full project link )
Wonder Granny is a superhero-inspired grandma mascot created to give the brand a warm, playful, and distinctive character with a memorable personality
The design blends the familiarity of an Indian grandmother with a playful superhero twist
This combination provides the brand with a trustworthy feel while standing out from typical designs in that market
A superhero granny! Such a charming mascot, Gargi.
Moon’s Brew — Whimsical Beverage Brand & Mascot System
A whimsical beverage branding concept centred around a magical black-cat mascot. I developed the mascot as part of the brand’s storytelling system, adapting the character with different ingredients, flavours, and visual elements so each product can feel distinct while remaining recognisably part of the same world.
My role: Brand Designer · Visual Identity · Illustration Direction
Skills: Mascot Design, Brand Storytelling, Packaging Concepts, Illustration, Visual Systems
What usually decides whether a flavour-variant mascot holds together is what stays fixed at shelf distance, where only the silhouette survives — props and colour do the differentiating, the outline does the recognising. Looks like you let the cat's pose move rather than locking...
Sphynx or Markhor?
Two very different logo directions, built for the same brand.
One speaks to where the brand comes from.
The other speaks to who the brand is for.
Both had a reason to exist. Only one could define the identity effectively.
Which one do you think the client chose?
And if you’re curious about the thinking, debate and decisions that led to the final direction, I’ve broken down the full story in this post.
9 votes
Ends in 3h
the sphynx cat logo is cool. which one won?