Is a well optimised Google Business Profile more valuable to a local business than a mediocre website? For most local intent searches, the Local Pack appears above organic results. The user sees your GBP before they ever reach your website. Your rating, your photos, your opening hours, your reviews, your posts. That is the decision-making moment for a significant percentage of local customers. A neglected GBP sitting behind a beautifully designed website is like a spotless kitchen hidden behind a broken front door. Yet websites still command the larger budget, the longer timeline, and the more senior attention in most agencies. For a local business with limited budget, which would you prioritise first?