The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
While many skeptics dismiss AI as just another passing trend, the reality is that when leveraged correctly, AI can completely revolutionize business growth. I’ll let the results speak for themselves. Take a look at this commercial ad video I created and let me know your thoughts—how would you score it out of 10?
If your rating is a 7, 8, or 9, that is a massive win for the power of modern technology, considering this high-quality commercial was built entirely for free using advanced AI tools.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
I’ve been playing around with AI motion graphics, and this version caught my eye and I thought it might be interesting to share and get your thoughts on it.
Let me know what you think!
I am terribly impressed with the 3D application of the brand, it was a brilliant move!! But I was struck by the weight of the W & B letters in the logotype. Why do they look thicker than the rest of the letters? I feel that the logo name can be easily read without the difference in weight, what do you think?
A client gave this idea the green light before I even started building it.
Been using AI a lot lately to prototype ideas early, show the direction, and make sure we’re aligned before jumping into the actual build.
Such a good time saver.
AI-Directed Porsche 911 GT3 R Film
A cinematic automotive experiment created without a camera, physical car, studio, or production crew.
The goal was to explore how far AI + art direction could go in creating a premium automotive design film.
The Approach
Rather than asking AI to generate one complete video, I treated it like an actual production.
I broke the Porsche 911 GT3 R into individual visual moments — carbon bodywork, headlights, front aero, wheels and brakes, side profile, rear wing, and the final hero reveal.
Each shot was individually directed with attention to camera movement, lighting, reflections, materials, composition, and consistency.
The individual sequences were generated using Higgsfield, then brought into Runway to assemble, refine the pacing, transitions, and final film.
The Challenge
Generating a beautiful AI shot is relatively easy.
Making seven independently generated shots feel like they belong to one cohesive film is where it gets interesting.
The challenge was maintaining consistency across the car, materials, lighting, camera language, and overall visual direction while building a natural progression from detail → form → full reveal.
Tools
Higgsfield — AI video generation
Runway — Editing & sequence assembly
AI + Art Direction — Shot planning, prompting & visual consistency
A personal exploration into how AI can become part of the creative production process — not replacing direction, but expanding what can be produced from an idea.
