For Tamra & Co., a premium stuffed-date brand, I created a promotional brand video based entirely on original animated illustration.
I conceived and designed the full visual universe from scratch including all environments, compositions, lighting atmospheres, and decorative details to reflect the brand’s refined and sensorial identity.
My role included:
Defining the art direction aligned with the brand positioning
Designing all illustrated sets and visual elements
Crafting warm, elegant atmospheres inspired by Middle Eastern tones and textures
Animating the scenes with subtle, immersive motion to enhance depth and product appeal
Delivering a format optimized for social media promotion
typography animation for the word "WALK" with dynamic motion and vibrant neon gradient lighting (teal/purple). Subtle motion blur emphasizes the speed of the letter reveal.
A product can be powerful and still be difficult to understand.
For this concept, the product had a lot going on.
My job was to simplify it without making the product feel simple.
I focused on:
→ finding the core value
→ removing unnecessary information
→ creating a clear visual story
→ using motion to make the product instantly understandable
Here are 4 frames from the concept.
I make product, launch and feature videos for SaaS and AI companies — turning complex products into simple, exciting stories.