The "Declare your independence" hero line is a bold statement, and pairing it with the seller stories on the side sells the concept well. Shame it stayed a concept, this one deserved a real launch.
The seller grid with the monthly earnings pinned on each card does more selling than the headline, it is proof before the pitch. Why did this one get shelved, did the client want the product UI in the hero instead of the people?
That surreal clock face melting into the sunset island is such a memorable hero visual, Geronimo. Pairing it with the WE CREATE DESIGN THAT HELPS BRANDS GROW statement makes the promise feel bold and concrete.
That limping little guy protecting us from the slop is painfully relatable, Anton. I feel the same: generating a dozen directions is cheap now, but the rearranging, discarding and de-slopping afterward is where the real craft lives.