EUDA™ is an asset gifting platform where every gift says 'love' and 'brains'. The UK spends £40b+ a year on gifts. Mostly disposable crap (socks 😆). At the same time, 17m adults aren't saving enough, and find investing scary and inaccessible. EUDA is on a mission to change gifting for good. We built their minimum viable brand (MVB). For pre-launch startups, an MVB is the visual and verbal brand work you need (and nothing more) on the path to product-market fit. We crafted the name and a foundational visual and verbal identity. The word 'euda' comes from Aristotle's concept of 'eudaimonia', which defines true happiness not as fleeting pleasure but as long-term human flourishing. Making gifting more geared towards lifelong prosperity and growth directly channels that.