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Razvan (Alex)'s avatar
Razvan (Alex) Grigoriciuc
max
• Jun 1
Audited a Shopify store this morning where the search results page had zero filters.
Customer searches "bed," gets 280 unsorted products, leaves.
Owner blames the ads.
The ads aren't the problem. The customer got there. They were ready to buy. They just couldn't find what they actually wanted in a pile of 280 results showing king size, twin, bunk, daybed, frame only, no frame, $200, $4,000, all mixed together with no way to narrow down.
The default Shopify search is one of the most under-optimized parts of most stores. Owners spend thousands on ads to drive traffic to a search experience that hasn't been touched since launch.
What actually needs to be there:
Filters that match how customers shop (size, price, material, style)
Sorting options that aren't just "best match"
Suggested searches when the query is broad
A "no results" page that actually helps instead of dead-ending
Search analytics tracked so you know what customers are looking for that you don't carry
Most Shopify owners haven't even searched their own store as a customer in 6 months.
Your ads aren't the problem.
Your site stops working the moment someone tries to find something specific.
Fix that before you spend another dollar on traffic.
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