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𝗧𝗵𝗲 "𝗣𝗹𝘂𝘀 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹" 𝘀𝗶𝘁𝗲 𝗵𝗮𝘀 𝗽𝗮𝘀𝘀𝗲𝗱 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗔𝘄𝘄𝘄𝗮𝗿𝗱𝘀 🤘
This is a special build for us. We carefully translated Sasha Laguta's layouts into a fluid layout and pushed the interactions to the max: built an infinite Canvas with depth, set up text scramble reveals, and created a draggable horizontal scroll.
Voting is live. We’d love for you to check out the site and support the project: 👉 https://www.awwwards.com/sites/ptl
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looks fantastic, i love the way the numerals' cutoffs give such a subtle but impactful futuristic edge.
What should come first: the price or the value?
Version 1 presents the price immediately, making the offer transparent and easy to evaluate at a glance.
Version 2 introduces the program and its benefits first, giving users more context before revealing the investment.
One supports clarity and faster decision-making. The other builds interest before asking users to consider the price.
Which approach would make you more likely to explore the offer: seeing the price first or understanding the value first?
27 voted
47%
30 voted
53%
57 votes
Closed
My gut says value first, mostly because $497 cold with zero context reads like a paywall. Have you actually run this as a live A/B on real traffic, or is it more of a design gut-check for now?
SAYLESS — website for an AI automation company
Full Behance case here 💙
Here's the thing about selling AI automation: nobody actually wants "workflow orchestration." People want fewer hours in the week and a smaller bill at the end of the month.
That's what made this one fun. Everyone in this space promises efficiency, and almost nobody shows what that means in money. So I built the whole site around making the value obvious before you even understand how the product works.
A few bits I'm happy with:
The cost calculator sits right on the page. No "contact us for a quote." You pick your own scope and the estimate moves as you go. Everyone in this category hides pricing, so just… showing it says a lot. Nice side effect — the wrong-fit leads filter themselves out before anyone gets on a call.
Before/after charts do the talking. Your current process next to the automated one. The gap between the two bars is basically the whole pitch, which means the copy gets to relax a bit.
Savings shown per month, not as a percentage. A percentage is trivia. A monthly number is money you're already spending on nothing.
Deep premium blue with warm, editorial photography. Every AI company reaches for the same cold neon gradients, so I went the other way. It ends up feeling like a premium consultancy rather than a dev tool — closer to whoever's actually approving the budget.
Design & UI/UX by me. Happy to walk anyone through the thinking.
It looks stunning 😍
