The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Your website isn't slow
Your website isn’t slow, it just feels slow.
Most times, it’s not the server.
It’s things like:
– Too many API requests
– Heavy images
– Blocking scripts
– Poor queries
– No caching
Small delays stack up. Users notice.
Performance isn’t just speed, it’s perception.
And once it...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Not every product video needs to move fast.For this Selector video, a slower pace worked much better.The interface had enough information already, so the motion didn’t need to fight for attention.A little UI sound, simple transitions and enough time to actually see the product.
I made the following loading animation for a project, where we want to inform users why their pricing report takes a long time to generate.
Smart use of motion to explain the waiting time.
Your website doesn’t have an attention problem.
It has an attention competition problem.
I recently saw a website with great typography, beautiful animations, strong case studies, and lots of useful information.
Nothing was wrong with it.
That was the problem.
Everything was competing for attention.
- The hero wanted attention
- Features wanted attention
- Animation wanted attention
- CTA wanted attention
So I started thinking about websites differently:
🚫 Don’t ask, “What should I add?”
✅ Ask, “What should win?”
That’s attention architecture.
Designing the hierarchy so the visitor knows what matters, what comes next, and what they can safely ignore.
A website doesn’t need to capture more attention.
It needs to waste less of it.
If your website feels busy but you can’t figure out why, book a free discovery call with me!
