The past few months I've been working on building a scalable, adaptable visual system and brand identity for Rostyr. A first-of-its-kind operating system aiming to simplify and scale staffing operations. When you’re building from day one, scalability is everything. The visual language has to work across every touch point (from trade show booths and web platforms to pitch decks) so the brand makes a strong, memorable impact from launch onward. Building on the foundation of Rostyr’s parent brand, Meritus Capital, the result was fresh, modern, and a little electric. Combining clean aesthetics with just the right amount of edge to help them stand out in a traditionally visually conservative industry. 🐸 Role: Principal Designer + Creative Lead 💻 Tools: Illustrator, Photoshop, Figma, Jitter