🌸 Fleur d'amour part 1. Fleur d'amour is a beautiful flower shop in Paris, making sure the beauty and magic of their flowers reaches people lives to make them better, happier, and serene.

The brand direction is elegant, a bit premium, and somewhat minimal, communicated through a mix of curvy typography and a thin elegant serif. I developed a scalable logo suite to make sure each application can have an option that fits. What do you think? (This is a fictional project aimed for exploration)

The rich contrast between the deep green and soft tones gives this brand identity such an elegant, grounded feel. Love the organic flow of the typography, too

For IQONIC, everything started with a single letter: Q.

From research and early explorations to the final mark and visual identity, this is the process behind turning a simple insight into a recognizable brand.

Watch the idea take shape.

Full IQONIC case study on my profile.