My entry to the Melius Challenge.

Was really trying to lean into what I wish existed but didn't, along with trying to be as original as possible. Burned brain cells thinking too hard about this and landed on a futuristic modern survival kit. Common item that are upgraded in innovative ways that you would hope exist in the future.

Tried to learn to estimate credits based on previous challenge and still have some ways to go. Started off with prompting the concept, which created the original hero shot and brand packaging. Adjusted the branding and item in the kit then went into some quick ad variation shots. Then tried to generate quick how to use clean studio videos for each items and had to quickly trim that down. Then decided to imagine and ad campaign/limited series of someone using the kit in a zombie apocalypse and then how someone could use the items in every day life.

Melius is similar to other tools but I find it interested how the agent was parsing and stitching the videos in a way where it was scene. It think this would be very helpful for campaign where the finest details would need to be tweaked (like a mini zombie apocalypse series lol). Also focused on follow up questions regarding the generation, and not so much canvas organization. Really like the fact that the base concept is multiple variations and angles in one go since I am someone who likes to burn credits, time, and energy clearly.

Still working on approaching this in better work flows, so should have done individual photo still for each product in the kit, then used those for the how to videos, and the campaigns to keep the product mock up consistent since that was becoming an issue across multiple generations.

Link to project: https://app.melius.com/projects/af6054c3-9907-4616-ae5f-59d1607a3886/canvas/4d948170-1f09-471c-b8d4-b80bf953d5f5