Spent the afternoon auditing Google Business Profiles for local contractors in three different ci...

Spent the afternoon auditing Google Business Profiles for local contractors in three different ci...Spent the afternoon auditing Google Business Profiles for local contractors in three different ci...

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Melanie Chica

• Nov 24

Spent the afternoon auditing Google Business Profiles for local contractors in three different cities.

Here is what I found: 80% have incomplete service descriptions, almost none are using geo-tagged posts, and most haven't touched their Q&A section.

Quick wins I'm seeing everywhere: adding the right business categories can boost visibility in 48 hours, and most businesses are missing 6-8 attributes that customers actually filter by.

If your GBP hasn't been touched in 6+ months, you're basically invisible to local customers searching right now.