First full week of September, I'm putting the finishing touches on Oure, a wellness site concept sitting somewhere between Noom's confidence and Headspace's calm. Used warm earthy palette, serif style font to do the emotional heavy lifting, and a water motif built entirely through motion despite not including the use of the color blue. Dropping full build soon.

Skipping blue entirely for a wellness site is a bold constraint, most brands in that space lean on it by default. What almost went the other direction before you settled on the earthy palette?

Who am I? Why am I here?

Three years into freelancing, I almost walked away from all of it.

I had a client, a small business owner who had saved up for months to finally get a website built. She trusted me completely. Paid upfront. Sent me her whole vision in a voice note at 11pm because she was too excited to wait until morning.

And I delivered something average.

Not bad. Not broken. Just.... average. The kind of website that does the job but doesn't do anything for the person who owns it. She said thank you. Paid the final invoice. And I knew in my gut she deserved better.

That moment didn't leave me for weeks.

I could have moved on to the next job. Most people do. Instead I went back, redesigned three key pages, rewrote the structure, fixed things she didn't even know were wrong, and sent it to her without charging a penny more.

She cried on the call.

Not because the website was fancy. But because for the first time it actually felt like her.

That was the moment I stopped thinking about websites as deliverables and started thinking about them as something that represents a real person, a real dream, real money someone worked hard for.

That's who I am. That's why I'm here.

I'm Mirza Abbas, a senior web designer specialising in Webflow and Framer. I've spent 8 years building websites for brands across different industries and continents. But the work that keeps me going isn't the big projects or the impressive client names.

It's that moment when a client looks at what we've built and says:

“Yes. That's exactly what I had in my head.”

That's the feeling I'm chasing.

And that's the kind of work I'm here to do.

Going back and fixing it without charging more is the kind of thing that defines a career. That client will never forget you, and neither will your future self.