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One of my capstones from a while back that promotes how you can customize your own Nikes. It's a broadcast promo case study. I AM NOT AFFLIATED WITH NIKE, BUT WISH I WAS. 😉
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Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
"Tonight's queue: Late Night Drive" is such a great mood. It feels like a real curated experience rather than just a random playlist. The UI is super sleek.
A launch film for a health product has to earn trust before it can impress.
For this AI health assistant, I created the motion design that brings the product into everyday life: calm pacing, soft glass surfaces, and an interface that lives inside real scenes.
Check it out. Would love to hear what you think.
Love the calm, thoughtful approach. It feels natural and helps build trust in the product.
