The original site made visitors work too hard. Navigation was broken, pages were heavy with text, and basic information about the property was difficult to find. Visitors left before they understood what Skyline Towers offers.
I rebuilt the site structure around what visitors come to find, fixed the navigation, and cut long copy into short, scannable sections paired with strong visuals. The site is now easy to move through and tells the property’s story at a glance.
A website launch isn't just about making everything look good. It's about making sure everything actually works.
There are so many small details that can easily be overlooked during the excitement of launching a new website, but they can make a big difference to the user experience and overall performance.
I'd personally pay extra attention to mobile testing, redirects, and forms. A beautiful website means little if visitors can't navigate it or take action.
What's one website launch mistake you've encountered that should never be overlooked? 👇