This is a light introduction to a branding project I worked on this year. You can probably find the product that inspired the logo’s form. The rest of the identity was designed to be bold, feminine, natural, simple, yet fun.

I really enjoyed working on this project and look forward to sharing more details that show how the whole brand comes together.

For the four images, I selected samples that best represent the core aesthetics. I’m very pleased that, within the local market context, this plant shop won't be confused with another. I feel it's organically rooted in its niche while still looking confidently unique.