🌂:Project: Paraguas Rojos How can we help travelers experience cultural essence authentically an...🌂:Project: Paraguas Rojos How can we help travelers experience cultural essence authentically an...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Carlos's avatar
Carlos del Valle
• Nov 3
🌂:Project: Paraguas Rojos
How can we help travelers experience cultural essence authentically and effortlessly?
That led to Red Umbrellas, a project I designed for a tourism company offering cultural tours. The goal was to create a digital experience that connects with travelers and simplifies bookings
To understand users, I conducted qualitative and quantitative research, identifying expectations and pain points. Using market analysis, personas, and empathy maps, I mapped users’ journeys when planning and booking guided tours
These insights guided the ideation phase, where I applied MoSCoW to prioritize features and developed a Business Model Canvas aligning business goals with user needs. The result was a clean, coherent, and accessible design enabling bookings in few steps and delivering a smooth, human-centered experience
Completed work
UX ResearchProduct DesignMiroUI DesignUX DesignFigmaNotion
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started