Project description. Redesigned and optimized a luxury children’s fashion Shopify store with a focus on premium branding, clean UX, and performance. Built custom sections and animations, restructured collections, improved product presentation, and implemented a rewards system to increase retention. Delivered a scalable, conversion-focused theme setup while ensuring compatibility with Shopify features, analytics, and marketing pixels. The result is a refined, modern storefront aligned with high-end fashion standards.