How do you keep a brand's promise of calm intact once real users start clicking through checkout?

Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.

I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.

For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.

Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.

Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?

The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...

🎬 SUPER-FAST DUEL IN THE SKY — A Chinese Emperor is driven by ambition to conquer the island of Java. But high above the Nusantara skies, the Queen of Java awaits him — a fierce and courageous ruler, sworn to defend her ancestral land to her very last breath. When the two powers collide, the sky itself becomes the battlefield: flashes of energy, lightning-fast movement, and an aerial duel that will decide the fate of a kingdom — who will stand as ruler of Java's skies?

a One-Take AI Film built with Seedance 2.5 in CapCut Video Studio

Description: [1-2 sentences: what your film is about — the story, mood, and the visual style you were going for]

How I built it: This film was created entirely as a single continuous shot using Seedance 2.5 in CapCut Video Studio. I started by writing a short script and turning it into a detailed prompt, then generated consistent reference images for the characters and setting before executing the final sequence.

👇 Full Prompt & Workflow:

This is really well done — love the concept and execution