The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A fresh packaging design project, completed. ✨
Focused on creating a clean, premium look with strong shelf presence and a modern wellness feel.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
BEYOND CAPSULE — Brand Identity, Packaging & Art Direction
Know what is inside.
An independent identity for a fictional US-market supplement line, developed from the information on the label outward.
The starting point was a nutraceutical brand with a futuristic aesthetic. The challenge was to explain its composition and formats without making that aesthetic stand in for evidence of results.
01 / Collection and detail.
The line presents ashwagandha root powder in two formats: capsules and powder. Format, ingredient and quantity lead the reading order. Yellow-green identifies capsules; lavender identifies powder. The palette carries through the label bands, lids, colored capsule halves and scoop. Names and numerical codes support recognition alongside color.
02 / From 3D to packaging.
The jars and accessories were built in Blender around that identification system. One half of each capsule is colored, while the other is transparent. The label hierarchy moves from the front panel into Supplement Facts, suggested use and supporting information. The second board pairs original 3D renders with the flat label artwork so the packaging can be read as a designed object, not only as a campaign image.
03 / Editorial and applications.
The same structure extends to a digital entry screen and A5 product sheets. The studio campaign explores the collection through low angles, top views, macro textures and a capsule held between fingers. Product references guide the AI-assisted images, with selection focused on consistency of color, packaging and scale. The accompanying 20-second film animates the selected stills and typography, with an original instrumental soundtrack.
Creative direction, visual identity, packaging, 3D and art direction: Mauricio Pontual / MP House Studio.
Tools: Blender and Higgsfield. Motion assembled in Higgsedit.
Self-initiated concept; not commissioned. Fictional brand and product specifications. AI-assisted editorial imagery based on original 3D packaging. No product efficacy or market results are claimed.
Amazing but awesome ☺️
Which one would you put on shelf? One is cut like jewellery: a faceted crystal case on purple marble, citrus gems glowing inside, a yellow disc burning behind it and gold type at the top.
The other is soft to the touch: a matte pink pillow pack with an embossed monogram, one piece cut open to show the centre, deep green walls and palm shadow behind.
One trades on brilliance. The other trades on texture. 👇 #brandconcept #packagingdesign #artdirection
1 voted
33%
2 voted
67%
3 votes
Closed
mallow
Which one would you build the range around?
The first is a faceted cream tub with a plum lid, set on a turquoise block against a plum wall and a turquoise arch. A scoop of vanilla powder spills onto the block, a vanilla flower and two pods beside it, hard light throwing a clean diagonal across the back. Solid colour everywhere, no texture competing with the pack.
The second is a matte forest green pouch on green terrazzo, lilac wall, a terracotta disc behind carrying a leaf shadow. Pistachio powder sits in a ceramic scoop with three shells beside it, the green of the powder picked up by the stone. The surfaces do the talking.
One sells a formula. The other sells the ingredient.
👇 #packagingdesign #brandconcept #stilllife
4 voted
80%
1 voted
20%
5 votes
Closed
I’d build the range around the pistachio ingredient-led direction.
It feels more distinctive and gives you more room to expand into a recognizable visual world: ingredient stories, different flavors, color systems, textures, and seasonal variations.