Which bottle would you put behind the bar?

One is cut from shadow: faceted black glass with copper edges, a thistle crest inside a ring of thorns, charred wood underneath and a single warm glow burning behind it.

The other is cut from daylight: twisted clear glass on limestone, oak presentation case with brass hinges, cream label and hard sunlight raking across the wall.

One promises age and weight. The other promises patience and light. Which one earns the top shelf? 👇

#brandconcept #packagingdesign #artdirection

The darker bottle feels more top-shelf. More character, weight, and presence.

VELORA Wellness — Complete Brand Identity Concept

A complete visual identity created for VELORA Wellness, a modern wellness brand built around balance, calm, and natural living. The concept combines deep botanical green, warm neutrals, natural textures, and refined gold details to create a premium yet grounded visual direction.

The identity was explored across multiple brand touchpoints, including wellness product packaging, bottles, herbal blends, stationery, journals, business cards, digital experiences, and lifestyle applications. The project also presents the wider visual system through logo variations, typography, color palette, and brand guidelines to maintain a cohesive identity across both physical and digital environments.

The goal was to create a brand that feels elegant, trustworthy, natural, and contemporary while maintaining a consistent visual language across every customer touchpoint.

This feels really cohesive, Sana. The deep green and warm neutral palette gives the brand a calm, premium wellness feel, and I like how consistently the identity carries across the packaging, stationery, and digital touchpoints.