[DISCLAIMER]: I do not love being on the other side of the camera, but its something I am going to try and do more of. And its only right because I have an amazing team and I should be talking about all the great stuff we are creating. It also will help me sort through my thoughts in real time in how we approach working with clients. A pattern I keep seeing with B2B marketing teams is this... They come in asking for a launch video. One deliverable, one timeline, one brief. And when you dig into what they actually need that video to do, the list is long. It needs to work on the homepage. It needs to cut down for LinkedIn. It needs to run as paid. It needs to explain the product to someone five minutes into their research and also to someone ready to buy. That is not one video. That's five assets pretending to be one. Here are some thoughts on that.

I used to be a YouTuber Yet, I struggle when recording videos for work - my vlogger experience doesn't help. Your video looks very professional and on point, you did a great job for a first video

part 2 of which video would you scroll PAST first? 👀

i want you to comment which video WOULDN'T grab your attention!

fun fact: i enjoy playing in make-up though 99% of the time i'm bare faced at home behind a computer 😂

that said while doing my makeup one day, i decided to turn the camera on since i had bought some new products to try. after filming i had not 1 or 2 but 3+ pieces of content i could explore (word to repurposing 🤭)

the difference in these:

→ one i'm talking, sharing my expectations & live reacting

→ the other i'm demoing the product & letting the music do most of the personality for the post

so what say you: which should you scroll PAST first?

let me know WHY in the replies 🌻