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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Shopify | Senior Software | AI Automation
Led end-to-end development of the Staples Canada ecommerce platform (https://www.staples.ca/), owning architecture, backend services, and frontend performance at scale. The core challenge was handling massive product catalogs, high traffic spikes, and complex checkout flows while maintaining speed and reliability. Designed a scalable system with optimized database structures, caching layers, and CDN strategies to ensure fast page loads and stable performance under heavy demand. Implemented secure, fault-tolerant payment integrations and streamlined the checkout experience to reduce drop-offs and improve conversions. Delivered a high-performance, production-grade ecommerce system capable of supporting enterprise-level operations with consistent uptime and seamless user experience.
The clientās store has been fully set up on a new domain including homepage, product collections, essential pages, and complete e-commerce functionality. The store is now fully ready for sales and advertising.
If you also need any Shopify or WordPress related work done, feel free to DM me š
š„ Breakdown: 3 UX Mistakes I Keep Seeing on Shopify Stores
Iāve reviewed dozens of Shopify stores recently - and the same issues show up again and again.
They look āniceāā¦ but donāt convert.
Here are 3 critical UX mistakes that quietly kill sales:
ā 1. Overloaded Product Pages
Too much text. Too many sections. Zero focus.
Instead of guiding the user to a decision, the page creates friction:
ā Long, unstructured descriptions
ā Distracting blocks (reviews, banners, upsells all at once)
ā No clear visual hierarchy
š” Fix:
Make the product page scannable.
Clear headline ā key benefits ā social proof ā CTA.
Everything else is secondary.
ā 2. Weak āAdd to Cartā Experience
Youād be surprised how many stores hide or weaken their main action.
Common problems:
ā Low-contrast buttons
ā No sticky CTA on mobile
ā Confusing variants selection
š” Fix:
Your āAdd to Cartā should be impossible to miss.
Make it bold, persistent, and frictionless ā especially on mobile.
ā 3. No Trust at the Moment of Decision
Users hesitate right before buying ā and most stores do nothing about it.
Missing elements:
ā Guarantees / returns info
ā Delivery clarity
ā Payment security indicators
ā Real customer proof near CTA
š” Fix:
Reinforce trust exactly where users hesitate.
Right next to the CTA, not buried in the footer.
š Good design not equal pretty design
Good design = conversion-focused decisions
Most Shopify stores donāt have a traffic problem.
They have a UX problem.
If you fix these 3 things ā youāll likely see results fast.
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