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Hi guys! š
Just wanted to share my exploration as Iām learning to design branding through FUSE ā Universal Fitness App Branding Identity.
What do you guys think? Iād really appreciate any feedback or suggestions. Thank you!
Since you're asking for feedback: the mark survives the jacket and the bottle, which is the harder test ā embroidered and small, it still reads. The part I'd pressure-test is the blue. It does the energy job on a billboard in daylight, but a fitness app is mostly opened in a dim...
Thatās a really good point! I havenāt tested it in those conditions yet, but Iāll definitely try it with lower brightness and in darker environments. Thanks for the insight!
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I design some of the cleanest landing pages.
This is for an healthtech company.
Great Job, Daniel
I'm working on a store concept mixing art supplies, gifts and tech. I presented two moodboards: one inspired by traditional art supply stores, and another cleaner, modern direction inspired by Japanese gift and tech stores. They chose option 2.
I presented four logo ideas. These two are my favorites and the ones the client liked most.
1_ Based on the second moodboard, with a more neutral and slightly futuristic feel. My favorite detail is the boxed version: its vertical weight balances with the I and O, making it feel tidy and visually appealing.
2_ Inspired by traditional art supply stores, but with a modern, clean style. Handwritten lettering adds a human touch and keeps it timeless.
Which one is your favorite and why?
Which one do you think the client chose?
1 voted
14%
6 voted
86%
7 votes
Closed
I'll guess they picked #1, the boxed Bigmotti reads cleaner next to a gift-and-tech assortment than the handwritten route. That vertical weight balance on the I and O is the kind of detail that's invisible until someone points it out, was there a runner-up logo the client seriously debated before landing on this one?
Whenever I get time, I like to do mockups to keep my creativity sharp. In this case, nature backgrounds were my inspiration to showcase all four seasons.
Long before Apple began using them, Windows offered a range of wallpapers that brought beautiful scenes from around the world to their user's desktop.
Here's some I felt best captured the essence of each season.
