Content doesn’t fail because founders lack ideas. It fails because posting is treated as an after...Content doesn’t fail because founders lack ideas. It fails because posting is treated as an after...
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Josiah Ekpo
• Jan 22
Content doesn’t fail because founders lack ideas. It fails because posting is treated as an afterthought.
As a Virtual Assistant, one of the simplest upgrades I’ve made for founders is content scheduling with Buffer. Not to post more—but to post consistently without stealing focus from the business.
When content is planned in batches, scheduled ahead, and aligned with priorities, it stops being a daily stressor. Your voice stays active. Your brand stays visible. And your energy stays where it matters most.
Buffer isn’t about automation for the sake of it. It’s about building a system that lets your ideas work for you—even on days you’re deep in product, sales, or strategy.
If your content feels scattered or reactive, a small scheduling system can change everything. Happy to share how I structure it behind the scenes.
Content StrategySocial Media ManagementSEO Content Managment BufferCanvaYouTube
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