Business:
LUMEX — a dental clinic in Kyiv, 12 years in practice, known for
pain-free treatment and a written guarantee on all work.
Problem:
LUMEX offers a free first consultation to attract new patients —
but because it costs nothing to book, no-shows are a constant drain on chair time. The clinic is small enough that the same person treats patients and handles the front desk, so every booking used to mean a manual callback to confirm a "preferred time" typed into a lead form.
Solution:
The "Book Free Visit" button on the live LUMEX site now leads
straight into a real booking flow — patients pick an actual open slot
instead of guessing at a preferred time, get instant confirmation, and
receive a one-tap day-before reminder to confirm or reschedule. That single
extra commitment point is what cuts the free-slot no-show problem. On the
owner's side, every new booking appears in a live dashboard the moment it's made — no calls, no manual cross-checking against a calendar.
Crenaly: a booking SaaS I designed and built end-to-end for appointment-based businesses in France: salons, barbers, beauty and wellness.
The core idea: when a client cancels, the freed slot is automatically offered to clients who asked for an earlier time. The first to accept gets it, their appointment moves in place, and the slot they leave is offered next. No double booking, no manual work.
Around it, a full product:
→ Branded booking page for each business, embeddable on their own site
→ Mobile-first booking flow, no account needed
→ Agenda, client management, team roles & permissions
→ Verified reviews, analytics, Stripe billing
Automatically offering a cancelled slot to the next client is such a practical feature for salons and barbers. Designing and building Crenaly end to end must have made those flows much tighter.
"See beyond perception." Three words on the phone, and the whole page had to earn them.
On desktop, the headline starts over the edge of a tall portrait of the glasses being worn, so the product name and the product in use read as one image. Next to it, reaction, light and depth sit as three thin gauge lines, each with a one-word reading. Specs, without a spec table.
On mobile, a 3D render of the frame sits between the headline and a single Explore the Series button. One image, one next step.
The palette stays in deep navy and soft gray, so the cool light on the frame stands out on every screen.